Conference Campaign Package
Design campaign materials – postcard, persona, and
mockup for HTML invite – for the UM Byzantine Studies Conference.
Concept and Ideation:
•Unity in the design is maintained (image, colors, titles, typographic solution, UI).
•All text content and all logotypes are included.
Color: color palette corresponds with the message and audience.
Composition: Balance. Effective use of free space. Alignment. The Rule of Thirds is applied.
•Effective use of gestalt principles: proximity (meaningful grouping), similarity
•Emphasis is added to the important information (title, dates, location; all hyperlinks are styled)
•Quality background isolation for persona image. Edge refinement technique is applied to the isolated areas