Web Banners

GRAPHIC DESIGN

Guidelines:

Design 8 web banners for UM Biological Station courses promotion

Concept and Ideation:

•Visuals and colors support the overall message.

•Visuals used are relevant for Michigan environment.

•Provide insight in the word of nature: close-ups and medium shots used only

Design Principles:

Unity: images and color palette form conceptual color theme

Composition: the Rule of Thirds is applied comprehensively

Color: color blocks have uniform saturation, brightness (consistent use of tints and/or shades).

Tools Used:

Adobe Photoshop

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